Unity Ads

Created by the leading mobile game engine, the Unity Ads SDK provides a comprehensive monetization framework for your game, whether you develop in Unity, xCode, or Android Studio. It streamlines ads, in-app purchasing and analyticsA data platform that provides analytics for your Unity game. More info
See in Glossary, using cutting edge machine learning to maximize your revenue while maintaining a great player experience. Getting started is simple.

This page illustrates the journey towards maximizing your revenue with Unity Ads. Follow step by step, or jump to the integration step that best fits your stage of development.

Note: Many of the resources referenced here redirect to the core Unity Ads documentation.

Requirements

Unity recommends always using the latest Ads SDK. The APIs discussed in many of these articles are only available in SDK versions 3.0 and higher.

Preparation

If you are new to Unity Ads, follow these basic steps before implementation:

1. Register a Unity Developer (UDN) account on the Developer Dashboard.
2. Configure Placements to receive monetization content.
3. Download and import the latest Unity Ads SDK.
4. Review our Best practices guide, to better understand your implementation strategy before diving in.

Implementation

The following implementation resources are for games that are made with Unity:

1. Integrate Unity Ads using the Monetization API.
2. Expand your basic ads integration:
   i. Reward players for watching ads.
   ii. Incorporate banner ads.
   iii. Incorporate Augmented Reality (AR) ads.
   
3. If your game uses in-app purchasing, integrate IAP Promo.
   i. If you use Unity IAP, click here .
   ii. If you use a custom IAP implementation, click here.
   iii. (Optional) Customize your Promos with Native Promo assets.
4. Convert your Ads and Promo Placements into Personalized Placements to take advantage of Unity’s revenue optimization features.

Manage, analyze, optimize

Beyond implementation, Unity empowers you to fine-tune your strategy:

• The Unity Developer Dashboard allows you to manage your ads implementation. Use the dashboard’s robust metrics tools to adopt a data-driven approach to fine-tuning your monetization strategy.
• Learn how to filter your ads to target your audience.
• Don’t miss out on revenue; be sure to add your Store Details once your game is live.
• Implement Standard Events to help Unity’s machine learning model optimize monetization based on your game’s economy.
• Sign up for automated payouts.

Support

Have questions? We’re here to help! The following resources can assist in addressing your issue:

• Browse the Unity Ads community forums.
• Search the Unity Ads monetization Knowledge Base.
• Contact Unity Ads support with your inquiry.

• 2018–11–13 Page amended with editorial review